Summary
Microsoft is launching a new integration with GeForce NOW that allows users to start playing games via Nvidia’s streaming service straight from theXboxwebsite. But the feature itself is either region-restricted or still in the process of rolling out globally, as not allXboxstorefront users in GeForce NOW-supported countries currently have access to it.
This development appears to be a continuation of Microsoft’s partnership with Nvidia’s streaming service. The collaboration was first announced in February 2023, when the companycommitted to bringing Xbox PC games to GeForce NOW. The move was part of its efforts to finalize the then-pending acquisition of Activision Blizzard, which faced international regulatory pushback over antitrust concerns, some of which were related to the deal’s long-term impact on the nascent game streaming market. Partnering with direct rivals of Xbox Cloud Gaming such as GeForce NOW was Microsoft’s way of assuring regulators it wouldn’t use Activision Blizzard’s content catalog to gain an unfair advantage in the sprawling streaming sphere.
Xbox Makes Accessing GeForce NOW More Convenient
Microsoft announced the new integration in the afternoon ET on July 17. Game Rant’s testing conducted with a VPN suggests that the feature is still not live in all 77 countries in whichGeForce NOW is currently available. However, it can be accessed in the United States and United Kingdom as of July 18. The streaming service currently supports streaming of 252 Xbox PC games, includingGears 5,Starfield,Age of Empires 3: Definitive Edition,Amnesia: The Bunker, andHitman: World of Assassination. The full list of compatible Xbox games can be found onNvidia’s website.
This catalog is expanding on a monthly basis, with some of the mostrecent GeForce NOW Xbox game additionsarriving in the formLords of the Fallen,Still Wakes The Deep, andDisney Speedstormback in June. Meanwhile, the Xbox versions ofGang Beasts,Flintlock: The Siege of Dawn, andDungeons of Hinterbergwere all added to the platform’s list of supported titles over the course of July 2024.
GeForce NOW is not the only platform that supports streaming of Xbox PC games. Microsoft struck a similar content deal with Ukraine-based cloud service Boosteroid back in March 2023. However, GeForce NOW is the first third-party cloud gaming platform to be integrated into Xbox Store pages.
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